Is music a substitutable good?

Ad-Supported Music Central: The Times is a Great Textbook

In any industry the low-cost producer of substitutable goods will always win (whether recorded music is substitutable is open to debate but I would argue that it is, sicne listeners have virtually unlimited choice in what to spend their time listening to). It seems like the recorded music business is just beginning to learn this fundamental principle of business.

What is substitutable about music is choice *before the fact.*

Once you have come to know and love a piece of music, only that one will do. That is why there are classics. There is only one Kind of Blue, and people who know and love it will never have a substitute.

But before you meet Kind of Blue, you have a universe of choices. Your listening journey doesn’t spiral inwards to an inevitable meeting with Kind of Blue. Drop into a path starting at Opsound, for example, and you will end up loving other musics.