If I were expressing a similar idea, I might try it this way:

1. music should be hosted and managed on sites controlled by the musicians
2. sites controlled by musicians need not follow the rigid label/release dynamics of the past
3. sites controlled by musicians need not be elaborate, but can work like weblogs
4. in this vision of creative self-expression,
the blend of words, images, and music is not
a self-conscious form of multi-media, but
a natural expression of creativity
5. the weblogs thus created can be used to market or license music
6. the weblogs thus created may alternatively succeed if there are listeners/readers, regardless of commercial motive
7. the ideal net effect is to “get it” about sharing music in ways that traditional media has not “gotten”.