Portishead packaging

Check out the packaging for the new Portishead release. It feels a lot like an expensive hotel or a spa, and not at all like an MP3.

There’s no CD at all. Instead there is a big-ass 1GB USB key. This contains the music file collection formerly known as an “album” or “CD” or “release”. The remaining free space contains videos of some kind (but what the videos are isn’t said). I love the idea of pre-ripped files, because having to rip my own CD purchases feels like I’m paying for a DIY project, but CD players are still convenient for me sometimes so I want *both* a CD and pre-ripped files.

There is a double vinyl album and, listed separately, an etched 12” vinyl of ‘Machine Gun’. Are these really separate things? Vinyl etching is way cool, anyway. The way it works is that you get the actual wax mold they will pour the vinyl into, then cut a picture out of the wax rather than cutting grooves for a phonograph needle to read. This vinyl etching deal is a way of emphasizing the physicality of what you’re getting for your money. The message is that you’re not buying *bits.” This product is not a crappy way of files onto your iPod, it’s a way of getting close to music you love.

Visuals along the lines of album art in the form of a Limited edition print from Nick Uff. Again, this isn’t a crappy MP3, it’s a whole other thing.

The major economic factor for this release isn’t anything in this listing though; it’s the ten years it took the band to make the music, and the amazing staying power of their prior music. If they only make a release every ten years, the cost of luxuries like vinyl etching is relatively unimportant.

(Thanks to export5000 for the link).