Don’t make an album. And whatever you do, don’t send it to me! I don’t have time.
Heritage acts. Classic acts. Cut one great single! That you can do your best to work. Shit, give it away for free… As an inspiration to buy a concert ticket, where the true money is. Why spend all that money and time to cut an album that almost no one’s going to hear?
New bands… One track only.
But wait, he doesn’t mean you only get one more song in your career:
you don’t give them ten more tracks… You give them a dribbling of killers. So they end up becoming fans of the act, not the track.
Ok, so what’s another word for dribbling? Blogging. The new format isn’t the *single*, the single is just as inert as the album. Singles are vestigial. The format is the *post*.