It’s weirdly comfortable. I don’t know if it’s *effective*, but it seems like a natural metaphor.
On the other hand, there’s something strange about having the musicians create these opaque PCM bytes to be fetched and the label create the communicative human element.
Another way of approaching this style would be for musicians to blog their own music, and for labels to be defined as re-blogs of musicians self-blogs. Hm… A reblog of musician blogs would be an interesting and easy project.