Maybe not at that scale, but definitely at that level of profitability.

Does anybody, anywhere doubt that at some point

1) a ‘net native’ artist will actual break. iow, do we really think Brad Sucks has hit the ceiling?

2) when that artist breaks without any “industry” juice, not even sxsw, the margins will be ginormous, the flood gates will open.

These things are stupendously obvious things to me. Does anybody out there question these certainties?