I suspect, Jay, that your point could be extended. The internet and instant interaction technology are going to blur all the lines between “advertising”, “marketing”, “information” and “connecting”. The revenue streams invested in these activities will include sales, mareketing and advertising, but will also create new ideas and hybrids (perhaps in the same way that radio and TV created the 60 second commercial and the idea of advertising-sponsored content in a way more effective than the press model).
I think that as streams of cash are used to seek to reap monetary rewards from interconnection, music, another thing which binds people into shared experiences, will be funded in one way or another. None of this means that music won’t be sold as its own product–but already the primary thrust of music revenue is changing.
A bit brave, this new world. But a world of new possbilities for music distribution.