Hit the “Hello Goodbye” button in this widget, and what you’ll hear is (1)
This is Jonathan Clay and you’re listening to a brand-new song called ‘Hello, Goodbye.’ Thanks to Levis 501 Jeans for making this a free download and (2) the song, which makes my skin crawl but what the hell I’m not the target market and that’s probably what it’s supposed to do.
That’s from a company called TrueAnthem (check out their FAQ for a fine intro), which describes itself this way:
an advertising supported, online music promotion and distribution company. We believe that artists should get paid for what they have created; that fans want music for free; and that the best way to reach a targeted audience for an advertiser is through music.
They remind me of blogads in that they’re matching advertisers with independent content producers.
I used blogads way way back when. Another thing TrueAnthem and Blogads have in common is that the HTML they give you to embed doesn’t validate and screws up a web page like this one, so you’ll have to debug it for them. Hint to TA:
<BR> has been off the shelf for ten years. Did you mean
Another thing they have in common with Blogads is that they’re stuck with mid-range to low-range ad inventory. Content producers (bloggers and musicians) that get a really big audience have an incentive and the means to either do their own ad sales or to move to a premium network. In either case they make more money on each incremental bit of traffic once they leave TrueAnthem/Blogads. Or at least that was how the space worked back in the day; it must have changed, though, because I can easily find largish sites that still live on Blogads, like Daily Kos and Perez Hilton. Anybody know why these sites wouldn’t have moved on to a display network like Value Click?