subs #2

Aram points out that my math on subs was off: 25mm subs x $10/month is actually $3b per year, not $250mm. Which is a pretty nice chunk o’ change. And 100mm people at $20/month (which I believe is an unfeasible price) would actually deliver $24B in annual revenues. What I did wrong was that I didn’t multiply monthly revenues by 12 to get annual revenues, so my numbers are a 12th of what they should have been.

And *even so* the basic picture doesn’t change. In the most wildly optimistic scenario subscriptions are still no better than half the size of the old record business.

More Aram:

I think there’s still a substantial potential customer base for them, especially if they include (a) unlimited DRM-free downloads (which UMG has already gotten behind), and (b) streaming to mobile devices, with caching, a la Spotify. Obviously, the market size won’t be anywhere near $40B global (record retail at its peak), especially in the early years of deployment, so they need to be integrated with other revenue models, from ad-based to licensing, and supported by 360 artist management.