That “3/4s of a step” formulation about Apple is really nicely said.
Like when they went into selling songs by the download it was pretty retrograde even then, but it was also forward looking. Carefully modulated to avoid being too far ahead of the market or the customer.
I think with syncing they were being sloppy and didn’t know or care. When it comes to the internet part of things they have a gigantic blind spot.