Podcasting needs metrics. There’s no reliable way to track listenership.
Advertisers need to know what they’re buying. The ad business is utterly reliant on hard data about listeners. They need to know how many listeners they’re reaching and what the listener demographics are. To prevent fraud by podcasters, advertisers also need provability.
On the content creation side, podcasters need to know what listeners like and don’t like. Youtube has a feature to show video creators when viewers drop off. Podcasting has nothing like that.
These are solvable problems. A simple-ish way to create metrics is to provide streaming audio rather than downloadable. Technically this is well-known territory. Mozilla has excellent documentation.
It’s simple in theory, but in practice there are hurdles.
- This approach would exclude listeners who download their audio in advance. I doubt this is a big proportion.
- Podcasting portals may serve up their own copies of podcast audio files, rather than redirecting to the original URL hosted by the podcaster. Streams can’t be cached.
- Podcast listening tools may not support streaming MP3. How bad a problem this is depends on which streaming technology the podcaster is using.
Podcasters probably would lose listeners. How many listeners would they lose? They would probably be able to charge higher ad rates, and sell to more advertisers. Would that advantage in ad rates and sell-through outweigh the drop-off in listenership?
Ben Werdmuller has subscription fatigue and thinks unbundling is untenable:
After more important expenses, there’s no way these are acceptable costs for most Americans.
ultimately, consumers will be paying huge monthly sums and subject to the bundling deals of whichever network they choose to be connected by, albeit with the ability to pay a la carte for additional subscriptions on top of our bundles. We’ll swap one set of gatekeepers with another set of gatekeepers.
I think he’s missing the simplest solution: only subscribing to one source. Netflix is insanely deep. A family could easily get by with nothing but paid Netflix and free Youtube.
If that’s the path the masses eventually take, we’ll have a situation like the desktop OS market, which has only three real competitors.
The new bill to make app-based employers like Uber treat gig workers like employees has a workaround for employers: devices which can be remote-controlled by out of state operators.
Instead of UberEats having drivers deliver, they can use delivery robots. These bots are perceived as autonomous, but in reality they are often remote controlled by workers in low-wage areas.
As an act of seeding the open web, I created a blogroll of friends with blogs. Blogrolls are good for all blogs. Interconnectedness makes every blog more valuable.
It wasn’t easy to find living blogs. I had to web stalk a bunch of people. I went through my Feedly subscriptions to find real people. I also combed my Twitter follows.
The blogroll will only be useful on-site at some.gonze.com, and not in RSS. For the sake of inclusion in RSS (just once), here is the list:
(Vice) Personal websites and email can replace most of what people like about Facebook—namely the urge to post about their lives online.
Facebook isn’t really all that much better or more convenient than having your own website, or sending emails or chats. But for some reason, Facebook (and Instagram) are where we post now.
I don’t think personal websites are for the same purpose. Personal sites like this blog will never be the best place to distribute your thoughts to the biggest readership possible.
A personal site is a Moleskine, not a book.
A quiet sad playlist for the last day before Fall: Tombeau Boy (Spotify)