Ben Werdmuller has subscription fatigue and thinks unbundling is untenable:
After more important expenses, there’s no way these are acceptable costs for most Americans.
ultimately, consumers will be paying huge monthly sums and subject to the bundling deals of whichever network they choose to be connected by, albeit with the ability to pay a la carte for additional subscriptions on top of our bundles. We’ll swap one set of gatekeepers with another set of gatekeepers.
I think he’s missing the simplest solution: only subscribing to one source. Netflix is insanely deep. A family could easily get by with nothing but paid Netflix and free Youtube.
If that’s the path the masses eventually take, we’ll have a situation like the desktop OS market, which has only three real competitors.