I read something the other day about advertising turning into the web 2.0 version of the dot com bust, i.e., now that *everyone* is looking at advertising as the successful model for making money on the web, there’s such a glut of ad markets that there are only a few that will find any profit in it.
RCRD LBL is, IMHO, trying to establish a premium ad market, e.g., maybe something like Federated Media or the Deck, which both seem to be profitable. So, maybe that will work for RCRD LBL if they can provide a premium experience and build a premium audience for premium ads.
But, altogether, I don’t know about the mass ad markets. Maybe Google / Firefox could offer ad sponsored soundtracks to web browsing and make it work on a mass scale?