their needs to be a proper recognition of the shift more than on any collapse.
some industries may be more sloppy than others during this shift but ultimately, the Internet and newer co-existing digital networks will be the TV, the Radio, the Theatre as we have known them… controlled, not free and ad friendly… since a meshing of the mediums will have occurred.

i’m guessing the the basic internet will not change but the new media rich internet will be segmented as a differet zone with different game rules. it cannot remain a mostly untapped commodity forever.. as big media industries start requiring presence as the home television sets start pumping in content from these on-demand infrastructures.