The visual interactive ad as part of a iPod experience is both easy to envision from a “Minority Report” context, but building it out doesn’t seem to be getting much traction in 2009. That is, unless they are hiding the hooks below the surface pretty well.
I know that the pixelcorp.com has been eyeing the educational/DIY content focused shows for interactive ads via product placement. That makes sense for video focused media, and the media player support is a large part of the gating factor.
Enhanced podcasts in iTunes/iPods can go part of the distance, but the portable player sure seems to be really limited in terms of capitalizing on this. Even with something as sophisticated as an iPod Touch. Or have I got this all wrong and the tools are all there, just waiting on the right developer conference to make the game changing announcement?