I know what you’re saying.

I suppose there’s a harsh, cannibalistic calculus you could do that says you could lose 30% (? maybe 50%, maybe 10%) of your core constituency, you could attract a whole different musical beast and change the entire tenure of ccM but the futuristic potential for changing the larger game is worth it.

What ATM is going to try to do is (perhaps) a compromised version where you have a distinction between the community site and the business site where success is measured using different metrics.