I like that on twitter, SEO people are celebrities because they tell each other that they are celebrities, and follow one another’s tweets with religious zeal. Better evangelism than Scientology, and much less expensive. When I see extravagant claims like Twit is changing modern civilization (usually with a series of quotes on positive thinking, group trips to Vegas, and aphorisms from less trenchant editions of the Saturday Evening Post) then i realize that we all could use a hundred dollars, as a kind of toll for letting people on our information highway.