right lol – hardly futile since there must be some positive reinforcement to keep doing it – market cap, short term windfalls, etc. It seems *some* control of a market beats writing-on-the-wall. I spent years fighting this kind of thing at msft and while they aren’t as healthy as they could be they are hardly on the ropes. And the guy that talked Jobs into proprietary APIs for the iPhone App Store? His 2010 xmas bonus is bigger than my life’s earnings. That monster is just getting going.