Totally agree with this, but:

Please note that Google does not collect any TV watching history information. While we may capture some usage data or troubleshooting issues, all data will be anonymized after one week and kept only temporarily. In some cases, pay-TV operators like Dish may share the tuning data and viewing history that they already collect, if the user explicitly opts in to that sharing at setup. We provide this opt in feature for a more personalized Google TV integration.

That makes it sound like Android apps for Google TV won’t be able to scrobble unless they are the cable provider. I get why Google would step lightly here, but that’s disappointing.