Nice essay Lucas, and generally spot on. I think turntable could also, as a business, make money in other ways, whether those are track sales, mx sales, ways to organize music for more serious DJs, sponsorship of rooms, more avatars, etc. I have no idea what they are planning or if any of this could work, at all, but maybe there are different elements to turntable – it’s inherently social nature, for example – that make more here.