Leo, I think that what Iovine et al do is shape the culture. They have a product to move and they work to make that product cultural currency.

We all have an opinion on those red headphones, for example. You may have better ones, but it’s between you and yourself. “By Dre” creates an instant emotional response, whereas “Foobar 2000 X500 2T micro sub in-ear lorem ipsum” sounds like “bla bla bla”.

Yeah, there are a lot of sheep there. Iovine understands their language. He speaks sheep. And I think his career has been thriving since the dawn of Napster.