Yes, pretty it’s pretty much some EQ settings that are tuned to the beats earbuds. Check out the link. There’s some pretty detailed analysis.
The headphones are along the same lines. If have to admit, they do look pretty cool, but they’re essentially just generic low end head phones branded by beats.
The whole thing pissses me off because the Android ecosystem really does *need* a company like Beats properly implemented because Google seems incapable of doing it themselves. Basic sound functionality is seriously lacking on the platform. The latency is still so bad you can’t do true gapless playback right.
It’s just such shame that HTC/Beats decided it would be easier to just come up with a marketing ploy vs deliver real value to the consumer. I guess Mog is a good addition, but it still doesn’t address fundamental issues about playback.