If I were expressing a similar idea, I might try it this way:
- music should be hosted and managed on sites controlled by the musicians
- sites controlled by musicians need not follow the rigid label/release dynamics of the past
- sites controlled by musicians need not be elaborate, but can work like weblogs
- in this vision of creative self-expression, the blend of words, images, and music is not a self-conscious form of multi-media, but a natural expression of creativity
- the weblogs thus created can be used to market or license music
- the weblogs thus created may alternatively succeed if there are listeners/readers, regardless of commercial motive
- the ideal net effect is to “get it” about sharing music in ways that traditional media has not “gotten”.
Some of these are already blooming, some are barely germinated. You wouldn’t have a tough time finding music hosted and managed on sites controlled by the musicians, but you’d have a very tough time finding distribution points for those songs, because all the major distribution points require musicians to upload to their servers and won’t distribute music on an external URL.