Good bloggers have a warmer and more intimate voice than writers in publications like the New York Times. This applies to musicians as well.
So let’s say that, per yesterday’s post here, we’re moving from a world of albums containing singles to a world where musicians release a series of songs that accumulate like posts in a blog.
You’d expect successful musicians in the new context to have a warmer and more intimate voice. They would let flaws show. They would be avoid grandiose sounds like kettle drums. They would be less physically attractive. They would dress down. They would be quirky.
Old style: Janet Jackson on janetjackson.com – 
New style: Port O’brien on Aquarium Drunkard – 