google in online streaming audio

Google is abandoning its project to sell ads in terrestrial radio, and it’s moving to sell ads in online audio. That makes sense on the face of it, I guess, but most online audio ads are part of a package deal that includes terrestrial radio.

So I don’t totally get it. But still, my hat is off to the googlers for both taking chances and knowing when to retreat.

One thought on “google in online streaming audio

  1. What consistently impresses about google is that there is not any strong sense of “failure” when they try the waters and then pull out, because they keep that sense of dynamic growth and of willing to try things that don’t work in the search for things that do work.

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