When news hit that Google would begin taking the number of DMCAs a website receives into its ranking algorithm, there was a definite split among SEOs about whether it was a smart move or not. On the one hand, it would negatively impact scraper sites or websites that have lifted content from one of their own sites. And on the other side, website owners who have unfairly received a DMCA could be negatively impacted.
So where does that leave SEOs? Well, with DMCAs a confirmed piece of the Goggle algo ranking puzzle, you can bet your AdSense check that one of the things some of the blacker SEOs will be doing is automatically filing multiple DMCAs against competitor sites. It won’t be very long before we see a huge uptick in the number of DMCAs filed in the industry.
SEO is so valuable that Google’s move could have a huge impact. It might actually have more teeth than the threat of a lawsuit.