The expected readership for my little blog here is myself, a few friends who use RSS, and search engines. Those are incredibly dissimilar. Search engines will be used by work connections, and I need to use the same formalities as in a meeting. Friends who use RSS will be interested in technology. Between me and myself I am interested in my internal monologue.
Yet on a day to day basis nobody reads this but me, so my internal monologue is all that matters. There’s a mismatch when it comes to search engines and friends who use RSS. It’s a form of context collapse.