Here are observations on the site for Ingrid Michaelson’s music.
- Music autoplays on the home page. That’s what the site is about, let’s not waste time and clicks getting to it.
- Navigation within the site never interrupts playback. As I write this I’m been having a continuous enjoyable experience with the music for about fifteen minutes because nothing has yet happened to break the flow.
- Front page goes straight to news. There’s a sense of freshness. This approach is in contrast to a Flash splash page or a static explanation of who she is.
- Main menu uses standard language for features rather than making up cute words for the same things.
- Intimate blog-scale presence rather than larger-than-life arena-scale presence.
I don’t like:
- Nothing viral anywhere. This should be front and center. For example, the XSPF player widget in the header should have an “embed this” box next to it.
- Framed design prevents linking to sub-pages, including bookmarking. They should have used an AJAX bookmarking library.
- No free MP3 download. Huh? C’mon. I mean…
- There should be direct links to songs in the news section, so that you have a sense of chronology and freshness in relation to the music.