mainstreaming electronica

Masterbeat bridges the electronic music gap:

Masterbeat's goals are noble: they hope to bridge the gap between the underground and mainstream dance music audiences by offering accessible electronic music that a large audience can enjoy. Their hope is that if enough mainstream music listeners are introduced to good dance music via Masterbeat's techno remixes of their favorite artists, perhaps they can be brought into the “fold” and learn to get down with the more esoteric electronica music that deserves widespread support. Electronica purists might balk at the prospect of an influx of fans, but we think it can only be good for the music.

(RT @artistshouse)