Brett said, in a comment in the “media apocalypse” thread

People still watch lots of television. … Whenever I read that “everyone” has an ipod or “nobody” listens to the radio anymore, I take that with a grain of salt. It’s easy to become myopic and forget that there’s a world out there of people who actually lost their television service in the digital conversion because they don’t have cable, or who drive all day and leave the radio on. Some people even still read newspapers!

Logically, I can’t see how to refute the case that newspaper, tv, radio, and records are going down like Jabba the Hut in a hang glider. Except to say that these are huge enterprises and they don’t just go poof. Maybe the most elegant prediction of the future is the one that says all media will follow the business patterns established with blogs, social networks, web aggregators, and search engines. But the world isn’t obligated to be elegant.

I expect to be surprised, I guess. I have a gut feeling that all the value created by the labor it takes to do old media will still be needed, and just as many people as before will be making a living. But I can’t see how that will happen.

It’s a cliffhanger.