Deezer, Spotify

An end game for Spotify is to gain enough market power to get better deals from rights holders. Critical mass of subscribers would create leverage.

The more competitors they have, the more fragmented the market, the more labels can play subscriptions services off one another.

Deezer just entered the American market.


Update:

Quora conversation on this

Read John Ciancutti's answer to Will streaming music services (e.g., Pandora, Spotify, Apple Music) ever have buyer power over the record labels? If so, when? on Quora