Writing and recording music for podcasts and videoblogs is an emerging opportunity for musicians that can generate publicity, reach new audiences, and, down the road, opportunity for revenue from royalties, sponsorships, and advertising.
With Cruxy, anyone can release their works for sale under a Creative Commons license to allow others to re-use them in a legal, fair, and managed way. The creator always maintains control of the media and the specifics of how and when it can be used, while still allowing for their own creativity to grow and live beyond just the original work. Its all about “being involved in the thread”, as Lucas put it.
People With Ideas blog (from the Cruxy guys) on my videoblog soundtrack post: