So what’s the flaw in Apple’s move to start selling guitar lessons in Garageband? It’s not the web. It’s a proprietary client that would have been exactly the same, as far as the internet goes, in the client-server hype cycle of the late 1980s.

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  1. I don’t understand why a competitor could not offer the same service in a better package. Google could create Google Sequencer, and offer lessons for free. A game platform could offer a tutorial program that is actually fun, and key into gamers’ price point and willingness to pay.

    If Apple had instead made garageband more fully featured, and used it to sell Macs without premium pricing, then Apple’s customary genius would have been at work, rather than this idea, which feels a bit like bank service fees.

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