Question: how is payola for inclusion in a webcast different than any other in-stream ad?
Some potential answers:
- A full song is longer than a 30 second ad spot, so the rate should be quite a lot higher.
- It’s a beautifully targeted bit of marketing.
- It’s stealthy and deceptive if the payola is a secret.
It’s as different as letting a PR person from Bertelsmann write a blog post for you, for money, and not telling anyone.