But here’s the reality about the company: Spotify managers haven’t demonstrated that they know anything more about turning users into dollars than their American counterparts. Whether Spotify will make a splash here or whether it can even produce profits at home have yet to be determined.
I think that Spotify’s emphasis on ad-sponsored music is simply wrong and out of date. I understand why they’re doing it — because it’s a natural way for a subscription streaming product to acquire customers. But other companies already went down that path and lost their shirts, and Spotify hasn’t done anything to show that they aren’t subject to the same economics.
Contrast with MOG, which limits freebies to one measly hour. Now those are cheap bastards who are damn well determined to survive. My hat is off to them.