understanding war on porn

The reason for war on porn in the app store may have been to support Apple’s ad network for the app store. Keeping things under tight control makes advertisers happy. For example, much of YouTube and Myspace will never get good CPMs, because advertisers don’t want to be next to sex, drugs or rock n roll.

This may not be a *good* idea, because Apple is losing sales of apps, losing compelling apps (given that iPhone buyers would be motivated by porn on the platform), and reducing in-app commerce in order to up their revenues on in-app advertising. But that’s the tradeoff from Apple’s perspective.

And of course, from the perspective of a free society it’s a rancid idea. Free societies thrive on truth about sexuality and wither from neo-Victorianism. But whatever.