this nearly universally maligned plan is to sell albums not as CDs or MP3s, but on SD memory cards. The idea may well not be a good one at all, however, the attitude and authority with which so many people claim to know the music business and what’s good for it is appalling and depressing.
Selling physical music media in a cell-friendly format is a no-brainer. It’s plainly a good idea. This isn’t like DAT or Minidisc, where a new format had to be accepted, because so many cell phones already have SD slots. It’s not like selling audio files in a new type of encoding (like WMA, AAC, or FLAC). It’s just making media available in a convenient form factor for listeners who are already using their phones for music.
Does anybody have a simpler and more widespread approach to loading music directly onto cells, one that will work at the checkout counter at any convenience store? Bluetooth? Wifi? Over the air? Nope. The buyers don’t keep the card, they throw it away (or put it away for backup) once they make a copy. It’s just like delivering software on a floppy.
What’s up with the dumb negativity of internet opinion? Everybody rags on everything the recording industry does, and the less they know the harder they rag. Selling music as files without DRM on physical media designed for cell phones is creative and rad, and if Apple or Google had done the exact same thing the peanut gallery would be loving it.
Ok, maybe this idea won’t set the world on fire. I’ll buy that. But so what? It’s a fine business decision with a plausible chance of success.