I have set up a dedicated page for my version of the song “Frog in the Well.” It is an experiment in packaging for internet music, since a bare MP3 lacks all the chrome that makes a CD an entertaining thing to open up. Design notes —
To draw you into the page and help the recording come to life, there is some text about the history of the song.
To enable interaction by remixing, there is a MIDI version, the recording length is given (which helps people looking for background music), the recording is under a license which permits remixing, and there is an offer to relicense if necessary. To enable interaction by playing it for yourself, there is sheet music and guitar tablature as both a downloadable PDF and an embedded image.
To handle limited attention spans, I crammed as much fun stuff as I could manage into the first screenful above the fold. Video gets prominent real estate, because that draws people in like nothing else.
To make the MP3 playable in-place I included Yahoo! Media Player.
The MP3 link is labeled simply “MP3”, which doesn’t provide metadata for either search engines or the metadata section of the media player, so I put metadata (which the media player will pick up) into the title attribute of the link:
<a href="http://soupgreens.com/wp-content/uploads/lucasgonze-froginthewell.mp3" title="Lucas Gonze - Frog in the Well.">MP3</a>
To optimize placement in search engine results, the page has a good clean URL (http://soupgreens.com/froginthewell/) and the song title is in the page header.
There is sheet music inline in the document in addition to the downloadable PDF. This is to inspire people who play an instrument to try it out.
In the downloadable PDF there is a (text) link back to the site. This is to improve the stickiness of the content — if anybody does print it out and read through it on their instrument and then doesn’t get to know the main site, I must have really messed something up. Also, I’m planning to give out printouts at shows and getting people to follow the link back to the site is the payoff.
Here’s the link again: Frog in the Well.